American of Martinsville is a prominent furniture company that operated in the United States during the mid-20th century. Founded in 1906 in Martinsville, Virginia, the company gained recognition for its high-quality and stylish furniture designs.

The company was initially established as the "Martinsville Furniture Company" by Virginia native, William F. Henkel. However, it was not until the 1930s that the company experienced significant growth and success under the leadership of his son, John W. Henkel.

During the 1940s and 1950s, American of Martinsville became known for its modern and innovative furniture designs. The company embraced the mid-century modern aesthetic popular during that era, incorporating clean lines, organic shapes, and sleek finishes into their pieces. American of Martinsville furniture often featured elements such as tapered legs, geometric patterns, and the use of rich and exotic woods.

The company's commitment to quality craftsmanship and attention to detail helped them establish a reputation for producing durable and stylish furniture. American of Martinsville pieces were highly sought after by both residential and commercial clients, including hotels, offices, and public spaces.

American of Martinsville also collaborated with renowned designers and artists to create exclusive collections. Notable collaborations included partnerships with Paul Evans, Merton Gershun, and Vladimir Kagan, among others. These collaborations allowed the company to expand its design offerings and cater to a diverse range of tastes and preferences.

Throughout its history, American of Martinsville continually adapted to changing design trends and consumer demands. In the 1970s, the company shifted its focus towards more traditional and classic furniture styles, reflecting the changing tastes of the time. However, the company faced financial challenges in the 1980s and eventually ceased operations in the early 2000s.

Despite its closure, American of Martinsville remains a respected name in the furniture industry, known for its significant contributions to mid-century modern design. The company's furniture continues to be highly sought after by collectors and enthusiasts, showcasing the enduring appeal of their timeless designs.